Below is an example of a good poster:
Composition:
The poster uses the rule of thirds hence there is selective focus on the bottom third of the poster. Also, the main character is in the central positioning, hence standing out from the rest.
Unity and Contrast:
There is unity throughout the poster due to the use of analogous colors like yellow, orange, and golden.
There is contrast because different color schemes are used to differentiate the soldiers and the leading figure: Gold vs Silver.
Harmony:
The poster is highly symmetrical. This is shown by the Queen who stands in the center of the pathway, which leads on towards the palace. Also, the text arrangement gives the poster a visual weight.
Controlling attention:
The flow is downwards, to the figure.
Gestalt Principles:
Figure and ground: There people are in the foreground while palace is in the background.
Proximity: Soldiers are closed together while there is a space between the Queen and the soldiers.
Similarity: There is an overlaying pattern of the soldiers and the lamposts
Continuity: There is pathway leads from palace to viewer.
In my opinion, this is a very good poster as it fulfills most of the theories of visual principles. Also, it gives very clean and clear image which makes it pleasing to people's eyes.
Below is an example of a bad poster:
The poster uses the rule of thirds hence there is selective focus on the bottom third of the poster. Also, the main character is in the central positioning, hence standing out from the rest.
Unity and Contrast:
There is unity throughout the poster due to the use of analogous colors like yellow, orange, and golden.
There is contrast because different color schemes are used to differentiate the soldiers and the leading figure: Gold vs Silver.
Harmony:
The poster is highly symmetrical. This is shown by the Queen who stands in the center of the pathway, which leads on towards the palace. Also, the text arrangement gives the poster a visual weight.
Controlling attention:
The flow is downwards, to the figure.
Gestalt Principles:
Figure and ground: There people are in the foreground while palace is in the background.
Proximity: Soldiers are closed together while there is a space between the Queen and the soldiers.
Similarity: There is an overlaying pattern of the soldiers and the lamposts
Continuity: There is pathway leads from palace to viewer.
In my opinion, this is a very good poster as it fulfills most of the theories of visual principles. Also, it gives very clean and clear image which makes it pleasing to people's eyes.
Below is an example of a bad poster:
Composition:
The poster is highly cluttered and there is alot of noise. There is a lack of selective focus.
Unity and Contrast:
Though there is unity in the rhythmic repetition of elements eg: frogs, fortune cats, there is a lack of contrast in size.
Harmony:
There is radial symmetry, however this gives the poster very little negative space. On top of that, the title fails to balance out the heavy bottom.
Colors:
Use of brightly saturated colors however, there is no contrast in saturation to make the leading figures stand out.
Gestalt Principles:
Proximity: No proximity. All elements are lumped into one big group
Similarity: There is similarity in each element, which forms as a subgroup in the poster.
In my opinion, though this poster has certain bad points, it is not entirely a bad poster. The creators of the poster could have a compelling reason to make the poster look cluttered and messy. It is possible that the intention is to create a bustling and vibrant atmosphere, hence the use of noise and bright colors. It is also realized that even though leading figures could not be immediately pointed out, it became obvious after observing a while because of the use of radial symmetry.
The poster is highly cluttered and there is alot of noise. There is a lack of selective focus.
Unity and Contrast:
Though there is unity in the rhythmic repetition of elements eg: frogs, fortune cats, there is a lack of contrast in size.
Harmony:
There is radial symmetry, however this gives the poster very little negative space. On top of that, the title fails to balance out the heavy bottom.
Colors:
Use of brightly saturated colors however, there is no contrast in saturation to make the leading figures stand out.
Gestalt Principles:
Proximity: No proximity. All elements are lumped into one big group
Similarity: There is similarity in each element, which forms as a subgroup in the poster.
In my opinion, though this poster has certain bad points, it is not entirely a bad poster. The creators of the poster could have a compelling reason to make the poster look cluttered and messy. It is possible that the intention is to create a bustling and vibrant atmosphere, hence the use of noise and bright colors. It is also realized that even though leading figures could not be immediately pointed out, it became obvious after observing a while because of the use of radial symmetry.
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